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EP 2: Digital Distribution Intermediaries in Music: Between Artists and Platforms – The Case of Sout Sharq

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Research Project

In this episode, we speak with Seif Maddih, the founder of Sout Sharq, an emerging label acting as an intermediary in music distribution in Egypt. Sout Sharq supports Egyptian rap artists by helping them gain exposure, bypassing paid ads, and providing production support. Through his experience, the episode highlights the importance of such local platforms and the need to develop similar initiatives in Tunisia and beyond.

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